“Now answer my question. Why do you love the Starks?”
“… I wanted to be one of them …”
"And never could. We have more in common than you know, my lord."
The Old Gods And The New 02x07
“Bow your head.” Lifting the skin, his uncle pulled the cork and directed a thin stream of seawater down upon Theon’s head. It drenched his hair and ran over his forehead into his eyes. Sheets washed down his cheeks, and a finger crept under his cloak and doublet and down his back, a cold rivulet along his spine. The salt made his eyes burn, until it was all he could do not to cry out. He could taste the ocean on his lips. “Let Theon your servant be born again from the sea, as you were,” Aeron Greyjoy intoned. “Bless him with salt, bless him with stone, bless him with steel. Nephew, do you still know the words?”
“What is dead may never die,” Theon said, remembering.”
— A Clash of Kings by George R. R. Martin (Theon I, p95)